Paris Hilton is a wee bit pissed that a billboard company in New Zealand is using her image to promote their vacant billboards. Here come the lawyers. From Stuff.co.nz:

Adam McGregor from Media5 told the Sunday Star-Times the company, which had grown from having 35 to 70 advertising sites in Wellington and Auckland, was not using Hilton to endorse their billboards. They were “just having a bit of fun”.

We assume that the agency has taken care of the rights to the image of Paris, but we will ask the question,” McGregor said.

Oh sure, they were just having “fun.” Well let me tell you, it’s all fun and games until Paris Hilton gets called basically the nicest thing anyone has ever said about her and threatens to sue. They may as well just have gone with their original concept: “Our advertising space is cheaper than THIS WHORE.”